A series of posters to promote the line of Urban Outfitters that promotes sustainability and upcycling by emphasizing three different ways to recirculate garments in the fashion industry.
Posters as they would be displayed in the window.
How the posters would appear on the Urban Outfitters home page.
Concepts & Process
One aspect of Urban Outfitters that grabbed my attention was the Urban Renewal program. Sustainability is so important in the fashion industry and I appreciate that UO has created a line that emphasizes upcycling and recirculation, preventing as much waste as possible and providing for the community.
I created this set of promotional posters as a way to further spread the word about Urban Renewal because I think it is vital to prioritize sustainability and upcycling.
Original images from the Urban Outfitters site, displaying actual pieces from each collection.
Final Assets
