During my internship at OLLY, I created a full branding concept for a new line of wellness projects.
This is a line of personalized, functional granola based on consumer's specific fitness/activity goals and needs.
It would be eaten as a breakfast or snack before an exercise session to give the desired acute-acting boost.
The Design Challenge
Come up with a new OLLY product that is targeted toward Gen Z. From there, create the packaging and in-store marketing (end caps) to highlight the product.
Research & Ideation
I did a deep dive into popular wellness brands and Gen Z interests (see the full investigation at the bottom). From there, I found five key considerations:
Sustainability
Personalization
Delight
Affordability
Ingredients
(Bonus: Acute acting effects)
Sketches
Early computer ideation—there's a lot.
Final Assets
Close-In End Cap
I created two end caps: this one is closer to a typical OLLY end cap, not straying from reality.
This end cap tells you right away what you are meant to do: choose a base and three add-ins that match your fitness goals.
Shelf strips and bright colors further draw in the viewer. The add-ins are presented along each shelf line to make sure that they are always easy to find.
Far Out End Cap
This end cap answers the question: what could we do if money and technology were not an issue?
Here, users would take a quiz first. Their results would tell them which base to grab while the add-in dispensers light up so that you can add them yourself.
This was inspired by the nostalgia of nut and candy dispensers and building your own mixture.
Users can also bring back their old containers to refill.
Final Base Packages
Final Add-On Packages
